Designing Impactful User Experiences

Crafting intuitive, user-centered digital solutions that drive engagement and elevate business outcomes — all backed by strategy, empathy, and over a decade of design leadership.

View My Work
A neatly arranged workspace features a laptop, a UX sketchbook, a keyboard, drawing tools, stencil templates, and wireframe sketches for a mobile app design. The environment appears organized and intended for user experience design work.
A neatly arranged workspace features a laptop, a UX sketchbook, a keyboard, drawing tools, stencil templates, and wireframe sketches for a mobile app design. The environment appears organized and intended for user experience design work.
A person is using a tablet with a keyboard on a desk. The tablet displays a screen about search function design and considerations. Nearby, there is a smartphone showing some exploration and creation options. Various colorful cards and pens are scattered on the white surface.
A person is using a tablet with a keyboard on a desk. The tablet displays a screen about search function design and considerations. Nearby, there is a smartphone showing some exploration and creation options. Various colorful cards and pens are scattered on the white surface.

My Work

Discover a selection of my UX projects—each designed to solve real user problems through thoughtful research, wireframing, prototyping, and impactful UI design.

A group of people are gathered in a conference room, engaged in a UX training session. Two women are seated at a table with laptops, participating in the training. A large poster on the wall advertises UX Indonesia and a UX training series. Papers with diagrams are taped to the wall, and various electronic devices and cups are on the table.
A group of people are gathered in a conference room, engaged in a UX training session. Two women are seated at a table with laptops, participating in the training. A large poster on the wall advertises UX Indonesia and a UX training series. Papers with diagrams are taped to the wall, and various electronic devices and cups are on the table.
Project One: UX Training Platform Revamp

Bridging Gaps in Learning Through User-Centered Design

Led a redesign of an educational platform for UX training workshops in Southeast Asia. By closely collaborating with trainers and learners, we identified friction points in content delivery, navigation, and onboarding.

A set of pink sticky notes arranged on a wall with various handwritten tasks related to usability and customer interaction. A hand is holding one sticky note in the foreground with the writing 'RUN A USABILITY TEST'.
A set of pink sticky notes arranged on a wall with various handwritten tasks related to usability and customer interaction. A hand is holding one sticky note in the foreground with the writing 'RUN A USABILITY TEST'.
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Multiple hand-drawn sketches of mobile user interface designs are spread out in a grid pattern. Each sketch contains various UI elements such as buttons, text boxes, images, and icons.
Multiple hand-drawn sketches of mobile user interface designs are spread out in a grid pattern. Each sketch contains various UI elements such as buttons, text boxes, images, and icons.
A series of drawn wireframes and sketches on white paper showcasing mobile app interface designs. The designs are accompanied by a laptop displaying a digital map with various data points. Pens and other sketching tools are partially visible, indicating a workspace focused on digital design and mapping.
A series of drawn wireframes and sketches on white paper showcasing mobile app interface designs. The designs are accompanied by a laptop displaying a digital map with various data points. Pens and other sketching tools are partially visible, indicating a workspace focused on digital design and mapping.
Project Two: Field App for Research Teams

Designing for Real-World Use: From Sticky Notes to Streamlined Screens

Crafted a mobile tool to support field researchers conducting usability testing and interviews. The goal was to simplify note-taking, task management, and data logging on-the-go.

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Work Experience

As a UX designer, I create user-centered digital experiences that are intuitive and engaging.

Passionate about problem-solving.

Experience

Recent UX Projects

Design Studio

2022 - Present

Leading design initiatives and collaborating with teams to enhance user experiences.

Previous UX Roles

Tech Company

2020 - 2022

Focused on user research and product design to improve usability and engagement.

Bold, black typography spells the word 'USER' against a vibrant orange background with geometric triangular patterns.
Bold, black typography spells the word 'USER' against a vibrant orange background with geometric triangular patterns.

About Me

Design isn’t just how it looks — it’s how it feels, how it flows, and how it solves.

I’m a UX designer driven by curiosity, empathy, and a love for turning big ideas into simple, meaningful experiences. I bring clarity to complexity through thoughtful design, strategic research, and a user-first mindset.

Whether I’m sketching wireframes or mapping out sticky-note journeys, I’m always designing with real people in mind.

Sticky notes with handwritten words and diagrams are arranged on a white wall. The text on the notes includes terms related to design, like 'Product Design', 'Web Design', 'Branding', 'UX', and 'IA'. Different colored dots and small drawings are present alongside the text.
Sticky notes with handwritten words and diagrams are arranged on a white wall. The text on the notes includes terms related to design, like 'Product Design', 'Web Design', 'Branding', 'UX', and 'IA'. Different colored dots and small drawings are present alongside the text.
Discover My Process
Sketches of mobile app designs are drawn on paper, showing multiple smartphone screen layouts with buttons and icons. A person is writing or drawing on one of the sketches using a pen. Additional notes and design elements are visible on the surrounding papers.
Sketches of mobile app designs are drawn on paper, showing multiple smartphone screen layouts with buttons and icons. A person is writing or drawing on one of the sketches using a pen. Additional notes and design elements are visible on the surrounding papers.

The future’s blank. Let’s sketch it.

Design isn’t destiny — it’s direction.

See how →
Start Designing
iamlals.design

Crafting meaningful, user-first digital experiences through design that listens, learns, and adapts.

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